The number of leads lost to poor follow-up depends on where your funnel leaks.

Start with realistic lead-volume math

For the dealerships Ghost is most likely to work with, 50–150 internet leads per month is a more realistic core range than 500. At 50 monthly leads, moving from 19% lead-to-application to 32% creates about 6 additional applications. At 150 leads, it creates about 19 more. A 500-lead store would create about 65 additional applications, but that should be treated as a higher-volume example rather than the default.

Find the stage with the biggest gap

Low contact rate suggests speed or messaging problems. Low application rate suggests weak qualification or too much friction. Low show rate suggests poor appointment value or confirmation.

Do not blame lead quality for everything

Some sources are weaker than others, but process problems often affect every source. Segment by source before deciding the leads are the problem.

Estimate, then verify

Use the calculator to estimate opportunity, then validate improvement against actual CRM records, applications, shows, and sold units.

Use the lead leakage calculator · Improve lead-to-app conversion